Creative Development

Commercial Director – Rapid Blue (BBC Studios)

As Commercial Director, I led the creation and pitching of original unscripted formats, and was instrumental in securing a co-development deal with M-Net. My role involved identifying market trends, developing new show concepts, and adapting international formats for local audiences. I was also responsible for pitching and selling the BBC Studios format catalog into Africa, working closely with the CEO to shape content for the region. This role required balancing creative innovation with commercial viability, ensuring concepts resonated with both broadcasters and audiences.

Creative Development

Throughout my career, I have developed a diverse range of original television formats that resonate with audiences across various genres. Notably, I co-created and executive produced Girl Eat World, a culinary travel series featuring MasterChef South Africa winner Kamini Pather, which won a South African Film and Television Award and was later acquired by Netflix. I also co-developed Twende Kazi, a reality adventure series following participants racing across Africa to deliver a message to London, culminating in a live finale.

In the documentary space, I developed My Story, which used personal archives and narration from close friends and family to tell the stories of iconic South Africans. I also headed up development on Is That A Fact, a comedy deception show, and Thumb Wars, a challenge reality series.

For Via Channel, I led development on a slate of lifestyle formats, including The Inner Circle, Make Me New, My Budget Wedding, and Legacy Recipes. Additionally, developing Feast, a festive special featuring MasterChef South Africa judges and celebrity chef Marco Pierre White, celebrating food and culture in a unique event format.

In dating, I developed Kheth'Omthandayo, a show that aired on Mzansi Magic, where suitors go on quick fire dates hoping to impress. Beyond traditional broadcasting, I have contributed to digital-only series such as Orlando Pirates: 80-Year Legacy, commemorating the storied history of the Orlando Pirates Football Club. I have also provided consultation and development services for Red Bull Media House and Future Studios, working on innovative projects under non-disclosure agreements.